HAAS Factory Team Expands Partnership with Ollie's for 2026 NASCAR Season

February 25, 2026

Haas Factory Team Expands Partnership with Ollie’s for 2026 NASCAR O’Reilly Auto Parts Series Season

[KANNAPOLIS, NC] – February 5th, 2026 – Haas Factory Team announced an expanded multi-year partnership with Ollie’s Bargain Outlet, America’s fastest growing retailer of brand name closeout merchandise and excess inventory. Ollie’s will serve as the primary sponsor of Sheldon Creed’s No. 00 Chevrolet for 15 races throughout the 2026 NASCAR O’Reilly Auto Parts Series season.

“HFT can't thank Ollies enough for extending a relationship that started in 2025,” said Joe Custer, President of Haas Factory Team. “We look forward to building the Ollies brand with the help of the CW and all the fans that cheer for the #00 Chevy each race. Everybody loves a bargain and who doesn’t want to cheer for a car that supports getting Good Stuff Cheap®?”

“I’m really excited to have Ollie’s back with us on the track in a bigger way for 2026,” said Creed. “They’ve been an awesome partner, and it means a lot that they believe in what we’re building here at Haas Factory Team.”

Ollie Nascar competing against other cars in a competitive race

Ollie’s will make its 2026 season debut at Daytona International Speedway on February 14th and feature at Bristol Motor Speedway, Talladega Superspeedway, Charlotte Motor Speedway, Phoenix Raceway, and other key events throughout the year. The expanded schedule highlights Ollie’s continued commitment to Haas Factory Team and its drivers.

"We are thrilled to continue our partnership with Sheldon Creed and the entire Haas Factory Team," said Eric van der Valk, President and CEO of Ollie's. "NASCAR fans bring incredible passion to every race, and at Ollie’s we bring that same passion to helping people save money. Watching Sheldon behind the wheel of the iconic yellow Ollie’s car is always a rush, and it’s an exciting opportunity to share our love of Good Stuff Cheap® with millions of devoted NASCAR fans.”

About Haas Factory Team: Haas Factory Team is a NASCAR Cup and O'Reilly Auto Parts Series program owned by Gene Haas, founder of Haas Automation. New in 2026, Haas Factory will align with Chevrolet. As part of the manufacturer switch, HFT will have a technical alliance with Hendrick Motorsports, which will include using Hendrick-built engines across both series. The team will feature Cole Custer driving the No. 41 Chevrolet Camaro ZL1 in the NASCAR Cup Series, while Sheldon Creed and Sam Mayer take on the O'Reilly Auto Parts Series in the No. 00 and No. 41 Chevrolet Camaros, respectively.

Based in Kannapolis, North Carolina, the Haas Factory Team reflects a commitment to performance and engineering excellence, carrying forward Gene Haas’s commitment to motorsports.